Why is asking ‘why’ important? Because it’s all too easy in the old marketing department to lose sight of where you’re heading. The ‘why’ questions force you to walk back through the steps you took from creating a strategy through the implementation process and assess what’s making sense and what isn’t. Here are the ‘why’ […]
Why Asking ‘Why’ is the Key to Improving Online Lead Generation
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4 Things Holding Back Your Use of Personalized Data
Personalizing the customer service with data — it’s the new gold standard of marketing. A personalized customer experience fosters loyalty and brand ambassadorship and assures a long and mutually beneficial relationship with your customer base, right? Well, yes, but let’s back up a minute. You can’t get the personalization part right if you haven’t nailed […]
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Improve Your Targeting Overnight With Data Segmentation
For years, marketers have been building customer profiles. Most marketers actually know their target customer quite well. You likely know the size business you’re targeting, how many employees they retain, what their annual revenue is, and whether they are B2B or B2C businesses. What if you could fine tune this even further, separating your customers […]
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The Down and Dirty on Dirty Data: How Data Cleansing Can Improve Your Online Lead Generation
Marketing data is one of the most valuable assets a company holds. Leads and customer information help you target groups most likely to purchase your products. This data gives you a tool to stay in touch with those who have expressed an interest in your company and to provide valuable customers with offers that are […]
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4 Personalization Techniques That Will Catapult Your Big Data Marketing to the Next Level
When you boil it all down to its essence, what is big data marketing really all about? Sure, it helps you know your customer and segment your customers and target them with tailored messages, blah, blah, blah. The essence of big data for marketing is that you can personalize your customer relationships. In other words, […]
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Mitch Lapides on the Importance of Data Driven Decisions
“If you have a solid team, you can conquer just about anything, and come out with a smile on the other end.” So says Mitch Lapides, the president and CEO of FulcrumTech, who praises his own team when discussing his company’s success. He was kind enough to answer our questions on growing one’s business, the […]
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4 Things B2B Marketers Need to Know About Using Social Media for Online Lead Generation
In the grand scheme of marketing, social media is an infant. If it were human, it wouldn’t even be sleeping through the night yet. Social media has proven pretty powerful in the B2C marketer’s toolbox — providing marketers with a means for engaging with the public like never before. In B2B, however, social media has […]
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SEO is alive and well and should be a vital part of your content strategy
If you read the marketing blogs, you have no doubt seen at least one pseudo obituary for SEO. But SEO is alive and well and should be a vital part of your content strategy. So, the real deal: SEO still needs a place set at your marketing content table. Is SEO Dead? That Depends on […]
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The Force is Strong With This One: 3 Lead Generation Lessons You Can Learn from Star Wars Marketing
In 1977, science fiction fans were anything but commonplace. This genre produced few books that made it to the realm of true literature, and even fewer movies that ranked up there with the cinematic excellence of Citizen Kane or Gone With the Wind. Not only did Star Wars turn the movie industry on its head, […]
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How Big Data is Changing the Face of Market Segmentation
Market segmentation isn’t an exact science. Most B2B marketers can only narrow their segments to a certain point, such as “young executives” or “digital natives”. Yet, within these overly broad definitions lies numerous subsets: digital natives who adore the opera versus those that are avid sports fans and young executives who spend their weekends gaming […]
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Expert Interview Series: Jonathan Stefansky on Collecting Marketing Data
What kind of marketing data does your company collect and how does it use it? Further, what means does it use to collect it? One marketing tool with data collection capabilities is online video, and it has seen an increase in popularity. To learn more about this type of marketing ReachForce spoke with Jonathan Stefansky, […]
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Use a Data Management Platform and Save Your Business Money
More businesspeople are turning to big data to provide them with the insights they need to build a better, more efficient, and more successful company. However, big data is vast, complex, and confusing to manage and utilize. A data management platform provides a cloud-based platform to store, manage, and utilize all company data. It’s also […]
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Expert Interview Series: Mike Wittenstein on the Challenges of Customer Experience Management
Mike Wittenstein leads Storyminers, a pioneering customer experience design firm based in Atlanta. We recently checked in with them to discuss some of the challenges enterprises face in managing customer experience today. Here’s what he had to say: How did you become so passionate about customer experience? I owe my passion to two mentors. Lou […]
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Expert Interview Series: Jim Tincher of Heart of the Customer
Jim Tincher is the Mapper-in-Chief for Heart of the Customer, an organization that uses journey maps to help their clients better understand what it’s like to be their customer. He also blogs about customer experience at www.HeartoftheCustomer.com/cx-blog. Jim recently checked in to offer his perspective on how businesses can improve customer experience. Here’s what he […]
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Expert Interview Series: Eve Mayer of Social Media Delivered on Social Media Best Practices
Eve Kojis Mayer is CEO of Social Media Delivered, the author of The Social Media Business Equation and one of the most influential women in the social media marketing realm. We recently picked her brain about social media best practices for businesses. Here’s what she had to say: You describe you and your colleagues as […]
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Expert Interview Series: Mike Moran of Biznology on How To Excel At Digital Marketing for B2B Businesses
Mike Moran is the co-author of the new book on Content Marketing and Big Data, Outside-In Marketing. You can see more from Mike Moran at Biznology.com. One of the initial reasons you started Bizology is that, traditionally, B2B companies tend to have little marketing experience of any kind. What are some different marketing methods that […]
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4 Reasons a Partner Portal May Be a Horrific Idea if You’re Using Marketing Data
Marketing data is almost always related to how it helps you improve your lead generation efforts, conversion rates, brand reputation, and other customer-related initiatives. But the power of data is that it’s useful across your department and organization, even in the arena of building and maintaining relationships with your suppliers and other business partners. That’s […]
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4 Facebook Post Ideas to Slay Online Lead Generation
Social media is one of the most powerful tools for online lead generation around. Of all the social platforms, Facebook and Twitter have risen to the top, with Facebook boasting 1.71 billion users, followed by Twitter with its own impressive active user base of 313 million. Many of the tips offered here work equally as […]
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4 Excellent Books on Lead Generation to Help You ROCK This Holiday Season
These are the last few weeks of the lull before the holiday storm. This time next month, you’ll be bracing for Black Friday and the mad dash to the New Year. Your preparation now assures that you are on top of the lead generation thing before the season officially kicks off, so that the leads […]
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A/B Split Testing Landing Pages for Optimization
High converting landing pages don’t come from a designer, business owner or marketing team’s preferences. They come from taking the time to use the A/B split testing and adopting a systematic and scientific approach to optimization. After all, your business doesn’t own your website and neither does the designer – your customers do. Most enterprises […]
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