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Lookalike Modeling: An Effective Tool in Your B2B Marketing Stack

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Whether you realize it or not, chances are good that you have been a target of lookalike modeling in the past. You log into Facebook or read an article on The New York Times only to find ads on the right-hand side of the screen that are a little too pinpoint accurate for something you […]

8 Use Cases for Enriched Data

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Data enrichment plays a central role in today’s fast-paced, data-driven marketing landscape. As you know, there is no shortage of customer data available to your business. To draw reliable insights from that data (and subsequently boost campaign performance), a great demand generation marketer needs to put an emphasis on data quality above all else. Before […]

Predictive Marketing and AI: What the Future Holds

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The marketing world has gone through an undeniable shift in the last 20 years. From the rise of big data to the use of predictive marketing techniques, traditional forms of marketing have largely fallen by the wayside as the role of a marketer has quickly evolved from a largely creative, loosely data-driven role, to one […]

Meeting the Challenge of an Evolving Technology Roadmap

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For many marketers today, it might be hard to imagine (or remember) a time before the term “marketing tech stack” was as commonplace in your department as “budget” or “ad spend.” The truth is, though, that marketing technology is still very much an emerging field. If you are a marketing technologist reading this post, you […]

6 Essential Layers of an Effective Marketing Tech Stack

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Designing your marketing tech stack can get pretty confusing pretty quickly. Even the most talented marketing technologists face seemingly endless decisions about the right set of tools their team needs to effectively go-to-market. Why? With over 5,000 different martech solutions available in 2017, selecting the right set of tools for your business can feel incredibly […]

How to Manage Your Marketing Tech Stack

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Marketing technologists face the challenge of not only choosing the right solutions from the 5,300+ vendors operating in the martech landscape today, but also ensuring that chosen solutions actually integrate with your existing stack. In addition to that challenge, there is the perpetual responsibility of proving the ROI of those solutions, too. As discussed in […]

How to Build a Better Account-Based Marketing Tech Stack

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To build an effective marketing tech stack, the first step is to map out a clear strategy for zeroing in on target accounts. Perhaps the biggest strategy of the moment, account-based marketing offers marketing technologists a unique opportunity. Whereas most strategies of the last ten years have focused on leveraging customer data to scale marketing […]

8 Ways to Re-Examine Your Martech Stack

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Any marketing technologist with oversight of their company’s martech stack will tell you: Keeping up with current trends in marketing technology is an incredibly time-consuming task.  You have probably seen Scott Brinker’s martech landscape supergraphic, which grew by 40 percent in 2017 to a list of over 5,000 different solutions spread across nearly 50 niche […]

Lookalike Modeling: An Effective Tool in Your B2B Marketing Stack

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0
Whether you realize it or not, chances are good that you have been a target of lookalike modeling in the past. You log into Facebook or read an article on The New York Times only to find ads on the right-hand side of the screen that are a little too pinpoint accurate for something you […]

8 Use Cases for Enriched Data

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0
Data enrichment plays a central role in today’s fast-paced, data-driven marketing landscape. As you know, there is no shortage of customer data available to your business. To draw reliable insights from that data (and subsequently boost campaign performance), a great demand generation marketer needs to put an emphasis on data quality above all else. Before […]

Why Data Management Handles the Heavy Lifting for Your Martech Stack

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With new martech solutions coming to market almost every day, it is common for marketing technologists to make the mistake of chasing trends when building out their martech stack. On the one hand, marketing technologists need to make sure the tools in a team’s martech stack are the most effective and efficient in carrying out […]

How to Best Your Competitors with Marketing Data

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Data plays an integral role in how marketers today create and execute their strategy. From establishing buyer personas and segmenting your audience to developing nurture campaigns and predicting future behavior, marketing data helps you establish a framework for growth for your business. Despite the proven impact of data to help marketers reflect on their audience […]

Are Your Nurture Campaigns Evolving at the Right Pace?

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As a marketer working in today’s fast-paced, ever-changing industry, you realize that new technology continues to help optimize nearly every aspect of your marketing strategy. From personalization to automation, predictive analytics to artificial intelligence and everything in-between, martech has opened doors for marketers to create higher-impact campaigns that generate better ROI than ever before. Nurture […]

Why Predictive Lead Scoring Changes the Game for Nurture Campaigns

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There is no question that nurture campaigns are an essential part of your marketing strategy. Delivering the right messaging to the right leads at the right time promises to increase the value of your campaigns and improve conversion rates. However, the success of a nurture campaign is measured on more than just clicks or even […]

5 Signs the Digital Marketing Revolution is Still Going Strong

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When Scott Brinker released his annual “Marketing Technology Landscape Supergraphic” in early 2017, many in the marketing community believed martech had hit a high point it would never reach again. The solution landscape grew by 40 percent in 2016 to over 5,000 different tools — from the foundational to the almost comically trendy — and […]

Will 2018 Be the Year of the Marketing Data Scientist?

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With more and more companies understanding the undeniable value of customer data, it should come as no surprise that the biggest marketing technology trends of 2018 all center around data. From creating a more personalized brand experience to redefining “high-value content,” ingraining social media in the B2B marketing experience to refining your martech stack, customer […]

Are Your Nurture Campaigns Evolving at the Right Pace?

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0
As a marketer working in today’s fast-paced, ever-changing industry, you realize that new technology continues to help optimize nearly every aspect of your marketing strategy. From personalization to automation, predictive analytics to artificial intelligence and everything in-between, martech has opened doors for marketers to create higher-impact campaigns that generate better ROI than ever before. Nurture […]

Why Predictive Lead Scoring Changes the Game for Nurture Campaigns

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0
There is no question that nurture campaigns are an essential part of your marketing strategy. Delivering the right messaging to the right leads at the right time promises to increase the value of your campaigns and improve conversion rates. However, the success of a nurture campaign is measured on more than just clicks or even […]

5 Signs the Digital Marketing Revolution is Still Going Strong

0
0
When Scott Brinker released his annual “Marketing Technology Landscape Supergraphic” in early 2017, many in the marketing community believed martech had hit a high point it would never reach again. The solution landscape grew by 40 percent in 2016 to over 5,000 different tools — from the foundational to the almost comically trendy — and […]

Will 2018 Be the Year of the Marketing Data Scientist?

0
0
With more and more companies understanding the undeniable value of customer data, it should come as no surprise that the biggest marketing technology trends of 2018 all center around data. From creating a more personalized brand experience to redefining “high-value content,” ingraining social media in the B2B marketing experience to refining your martech stack, customer […]
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