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The Step-By-Step Guide to Stellar Marketing Campaigns

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Marketing campaigns are always evolving. Each year, as the tools in your B2B martech stack improve, the way you structure and execute on campaigns changes. That means that even marketing veterans with hundreds of successful campaigns under their belt need to stay up on current trends and constantly reevaluate their marketing strategy to remain competitive. […]

How Successful Are Your Marketing Integration Strategies?

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A well-integrated marketing strategy brings together the best components of traditional campaigns to complement digital tools like email, content marketing, and social media. By combining outbound strategies like television or print advertisements with the inbound strategies that work for your company, you can amplify the results of your campaigns. However, understanding how to measure the […]

3 Integrated Marketing Best Practices

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Bringing together the power of big data marketing and the reach of traditional campaign strategies like print advertisements is not always easy. A good integrated marketing plan takes clear focus and often considerable effort. Without some direction, even the best marketers can quickly find themselves putting money into a campaign that has little impact and […]

Leveraging Market Research to Build Trust in Your Campaign

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A good marketer knows that market research is the foundation of a great campaign. Why? Because a successful campaign requires more than just a witty slogan or flashy ad. As a marketer, it is your job to first establish trust with your audience so that they feel confident in your brand and product. Luckily, you […]
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