As a marketer working in today’s fast-paced, ever-changing industry, you realize that new technology continues to help optimize nearly every aspect of your marketing strategy. From personalization to automation, predictive analytics to artificial intelligence and everything in-between, martech has opened doors for marketers to create higher-impact campaigns that generate better ROI than ever before. Nurture […]
Are Your Nurture Campaigns Evolving at the Right Pace?
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Why Predictive Lead Scoring Changes the Game for Nurture Campaigns
There is no question that nurture campaigns are an essential part of your marketing strategy. Delivering the right messaging to the right leads at the right time promises to increase the value of your campaigns and improve conversion rates. However, the success of a nurture campaign is measured on more than just clicks or even […]
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5 Signs the Digital Marketing Revolution is Still Going Strong
When Scott Brinker released his annual “Marketing Technology Landscape Supergraphic” in early 2017, many in the marketing community believed martech had hit a high point it would never reach again. The solution landscape grew by 40 percent in 2016 to over 5,000 different tools — from the foundational to the almost comically trendy — and […]
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Will 2018 Be the Year of the Marketing Data Scientist?
With more and more companies understanding the undeniable value of customer data, it should come as no surprise that the biggest marketing technology trends of 2018 all center around data. From creating a more personalized brand experience to redefining “high-value content,” ingraining social media in the B2B marketing experience to refining your martech stack, customer […]
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The Step-By-Step Guide to Stellar Marketing Campaigns
Marketing campaigns are always evolving. Each year, as the tools in your B2B martech stack improve, the way you structure and execute on campaigns changes. That means that even marketing veterans with hundreds of successful campaigns under their belt need to stay up on current trends and constantly reevaluate their marketing strategy to remain competitive. […]
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How Successful Are Your Marketing Integration Strategies?
A well-integrated marketing strategy brings together the best components of traditional campaigns to complement digital tools like email, content marketing, and social media. By combining outbound strategies like television or print advertisements with the inbound strategies that work for your company, you can amplify the results of your campaigns. However, understanding how to measure the […]
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3 Integrated Marketing Best Practices
Bringing together the power of big data marketing and the reach of traditional campaign strategies like print advertisements is not always easy. A good integrated marketing plan takes clear focus and often considerable effort. Without some direction, even the best marketers can quickly find themselves putting money into a campaign that has little impact and […]
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Leveraging Market Research to Build Trust in Your Campaign
A good marketer knows that market research is the foundation of a great campaign. Why? Because a successful campaign requires more than just a witty slogan or flashy ad. As a marketer, it is your job to first establish trust with your audience so that they feel confident in your brand and product. Luckily, you […]
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